Spotlight on Dr. Page Etzler: Driving Excellence at Care Logistics
With more than three decades of experience in healthcare operations, Dr. Page Etzler brings unmatched depth and perspective to her role as Senior Healthcare Operations Executive at Care Logistics. Her career journey—from volunteer and nurse aide to Chief Nursing Officer and Chief Operating Officer—has given her a unique understanding of how every role contributes to the success of a hospital. This broad experience enables her to engage effectively with leaders and frontline staff alike, appreciating the diverse viewpoints that shape organizational initiatives.
Page’s leadership philosophy centers on trust, transparency, and collaboration. Having led initiatives to reduce length of stay and improve patient throughput, she knows that success begins with listening. “In order to lead an initiative, you need to understand the view from those you are leading,” she says. “Once they trust you, they can engage and feel a commitment to the outcome.” At Care Logistics, Page applies this approach to every client implementation, ensuring that teams feel heard and empowered throughout the transformation process.
Page’s leadership philosophy is rooted in accountability and clarity. Having driven CMS top-quartile performance in previous roles, she emphasizes the importance of executive engagement and consistent monitoring. When leaders champion the vision and communicate expectations clearly, initiatives gain momentum and avoid getting lost in the daily demands of hospital operations.
Her experience in emergency medicine and disaster response adds another layer of expertise. From managing surge capacity to directing trauma centers, Page understands how to navigate complexity and allocate resources effectively. This perspective informs Care Logistics’ strategies for operational resilience, ensuring hospitals are prepared for high-demand situations while maintaining exceptional patient care.
Financial stability is another area where Page’s insights shine. She emphasizes the importance of educating frontline staff on how their decisions impact reimbursement and organizational health. “Nurses and physicians understanding DRG, CMI, and patient status can be instrumental in the progression of care,” she explains. By bridging clinical and financial priorities, Care Logistics enables hospitals to achieve sustainable success.
Looking ahead, Page is energized by Care Logistics’ expansion into post-acute care and its use of technology to improve care transitions. By addressing challenges such as readmissions and limited follow-up care, these innovations help hospitals deliver continuity of care and better outcomes for patients.
For Page, the most rewarding transformations occur when organizations struggling with alignment and accountability achieve breakthrough results. These successes require time and effort—painting the vision, building trust, and creating engagement—but the payoff is dramatic and inspiring. At Care Logistics, we share that same commitment to making a meaningful impact. By improving patient throughput, reducing length of stay, and aligning teams around shared goals, we help hospitals achieve measurable operational improvements that translate directly into stronger profitability.
Beyond her work in healthcare operations, Dr. Page Etzler is deeply committed to serving those who have served us. She owns and operates Good Intentions Farm, home to two incredible initiatives: Clydesdales at Good Intentions Farm, which offers weekend farm experiences and Veteran Equine Services for those who have protected our freedom, and Fixin’ Fences, a nonprofit providing veterans and their families with equine therapy and outdoor experiences in a tranquil setting. These programs create space for reflection and healing from the hidden wounds of war and military service—an extension of Page’s lifelong dedication to care and compassion.
After decades in healthcare leadership, Page remains passionate about driving change. She sees continuous opportunities to innovate and collaborate with subject matter experts at Care Logistics to create solutions tailored to each client’s culture and values. Her message to hospital leaders considering Care Logistics? Embrace the journey. With the right vision and partnership, transformation is not only possible—it’s powerful.